iPhone Flat in U.S. as Android Takes Market Share Lead
iPhone Flat in U.S. as Android Takes Market Share Lead
"Devices running Android account for 28 percent of units sold to U.S. consumers in the first quarter, according to NPD. The iPhone falls to third, while BlackBerry is "This week, the latest U.S. smartphone market share report from comScore has little good news for Apple, except possibly that things could be worse. For the three-month period ending in January, the iPhone was flat at 24.7 percent, up just 0.01 percent from October.
In sharp contrast, Android surged 7.7 percent during the same period, ending at 31.5 percent, and taking the number one spot previously held by RIM. The Canadian smartphone maker tumbled 5.4 percent, down to 30.4 percent share, and will almost certainly be passed by Apple during the first half of this year. Windows Phone 7 was unable to halt Microsofts slide, down from 9.7 to 8.0 percent, while HPs webOS fell from 3.9 to 3.2 percent.
Last week, Nielsen released market share data for smartphones that saw Google edge out Apple and RIM in the U.S. From December to January, Android was up from 27 to 29 percent, while iOS on the iPhone dipped from 28 to 27 percent, and RIM was flat at 27 percent. While that wasnt great news for Apple, it at least showed iOS keeping pace with Android, which the comScore report seems not to indicate.
Looking back at 2010, the rise of Googles smartphone OS is simply amazing. Last January, Android was at just 7.1 percent according to comScore. The question now becomes whether Apple can stop Google from achieving a majority, if not a super-majority, of smartphones sold in the highly lucrative U.S. market in 2011, and avoid becoming a niche player. To do so, Apple needs to address to address two major issues with the iPhone business model: distribution and price.
In 2009, the Motorola Droid was launched on the Verizon network, beginning Androids rapid growth. One can only imagine what might have happened had there been a Verizon iPhone available at the time. In 2011, Apple has finally rectified that mistake. Expect the next report from comScore to show the impact of Verizons 90 million potential iPhone buyers.
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